WELA has partnered with Google and we are making this event bigger and better! Originally scheduled in March 2020 this event like many others were cancelled due to the COVID-19 pandemic. WELA is now taking this 2.0 event virtual and extending the training to FOUR workshops to maximize your connections and Google product training!
Maria Elena Duron from Grow with Google is excited to deliver upcoming workshops throughout the year for this program. Attendees will get inspired to move their business forward and reach their 2021 goals. Not only will you learn how to use Google tools for marketing, but you’ll walk away thinking like a marketer and knowing how to leverage the online space for your business. Through the 4-workshop program, you’ll learn how to reach more customers online through Google tools, content marketing methods, and enhanced digital marketing strategy.
workshop #4 | monday, october 18
Google Host: MARIA ELENA DURON | Speaker Guest: ANNE WOJCICKI
Use YouTube to Grow Your Business
Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand.
In this workshop we'll
discuss best practice for:
• Understanding different video formats
• How to setup a YouTube channel
• Making good creative, and how to target and measure the results
guest speaker
ANNE WOJCICKI – CEO + Co-Founder of 23andMe
Anne co-founded 23andMe in 2006 after a decade spent in healthcare investing, focused primarily on biotechnology companies. Her hope was to empower consumers with access to their own genetic information and to create a way to generate more personalized information so that commercial and academic researchers could better understand and develop new drugs and diagnostics.
google trainer
MARIA ELENA DURON
September 20, event program:
11:00AM – 11:10AM Welcome + Announcements with Upuia Ahkiong (WELA Founder)
11:10AM – 11:30AM Special Guest
11:30AM – 11:45AM WELA Connection – Virtual Networking with Guests
11:45AM – 12:45AM Google Business Training “Use Youtube to grow your business” by Maria Elena Duron
General Pricing – Single Workshop – $75
These events are open to WELA Members and The Public
Previous Workshops:
workshop #1 | Thursday, March 25
Google Host: CORISSA SAINT LAURENT | Speaker Guest: MARY ELLEN COE | Music by: MEAGHAN MAPLES
REACH CUSTOMERS ONLINE WITH GOOGLE
Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Google My Business, Google Trends, Search Console, Google Analytics, Google Ads, and more.
MARY ELLEN COE
– President Of Google Customer Solutions
As President of Google Customer Solutions, Mary Ellen oversees the global ads business for mid-market and small businesses, serving millions of customers and thousands of partners worldwide. Her team helps businesses get online and grow, focusing on sales and operations for this high-growth segment as well as the acquisition of new advertisers and channel partners for Google Ads and YouTube. Prior to joining Google in 2012, Mary Ellen was a Partner with McKinsey & Company for 12 years, where she advised leading consumer, media and tech companies, and led the Consumer Marketing and Sales practice in North America. Earlier in her career, she spent 11 years in marketing and brand strategy, helping leading brands expand their global reach. Mary Ellen completed her BA from the University of Michigan.
CORISSA SAINT LAURENT
– Google Trainer
Corissa is a speaker for the Grow with Google program. She helps Google bridge the digital divide by offering free training and resources to small business owners, job seekers, and everyday people looking to enhance their digital skills.
As a professional speaker, Corissa presents on a variety of topics including business development and marketing, as well as professional and personal development and growth. She loves public speaking (I know, weird!) and loves helping people learn and evolve. She is passionate about helping emerging entrepreneurs discover their mission, align their purpose, and find their voice.
MEAGHAN MAPLES
– Musical Guest
Born and raised in the Bay Area, Meaghan Maples grew up singing in classical choral and gospel settings, honing her live performance chops before she was tall enough to ride a rollercoaster. She loves creating intimate and unique live performance settings, and often chooses to throw her own events to make sure that her fans get to feel a sensation of inclusivity, and heartfelt empowerment. She has had a successful career as songwriter/sync artist (Mama Haze), but is now re-claiming her talent for herself, going by her given name, and focusing on making music that she truly loves. Meaghan describes the material as being “less pop and less noisy, and there’s something really special and raw about it… It genuinely feels like an artistic rebirth.”
workshop #2 | monday, june 21
Google Host: CORISSA SAINT LAURENT | Speaker Guest: AMY KONARY
Get Your Local Business on Google Search and Maps
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google business profile from start to finish.
guest speaker
AMY KONARY – VP of Zuora Customer Business Innovations
Amy Konary joined Zuora in 2017 with close to 20 years of experience advising companies on subscription business strategies. She is the founder and chair of the Subscribed Institute, a think tank for the subscription economy. Through the Subscribed Institute, Amy brings together a community of business executives, thought leaders, and industry experts at a series of Executive Summits, and generates research and industry benchmarks on subscription transformation topics. Amy also advises Zuora customers on the subscription business strategy development, execution, and maturity.
workshop #3 | monday, september 20
Google Host: MARIA ELENA DURON | Speaker Guest: LAURA CHING
make your website work
for you
In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this workshop will help.
guest speaker
LAURA CHING – Co-Founder of Tiny Prints
Laura Ching is the Co-Founder of Tiny Prints, a company she started after many brainstorming sessions with fellow business school classmates. Founded in 2004 and rooted in a deep passion for innovation, fresh design and fanatical customer service, Tiny Prints grew from a tiny, bootstrapped start-up to one of the premier online stationery destinations, generating over $100MM in annual revenue in 8 years. In 2011, Tiny Prints was acquired by Shutterfly, where Laura assumed the role of Chief Design Officer for Shutterfly Inc. until 2014.
Disclosure: Google and their team are not receiving any payment for this event. This is a WELA-sponsored event and all funds from ticket sales will be used to offset event costs.